The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners have achieved a textbook that focuses on the process of conducting successful market research. The student is guided through this process in a logical and systematic way commencing with initial exploratory research and ending with media selection, planning and monitoring.
In addition to this the European based examples and up-to-date nature of the book have ensured its popularity throughout four editions.This fifth edition has been updated to take account of changes within the dynamic marketing environment. Specifically there is greater coverage of:
· the impact of information technology and database marketing on the market research industry;
· business to business marketing research with an entirely new chapter devoted to this important topic;
· the international dimensions of marketing research. The Marketing Research Process has long been regarded as a practical text for marketing research. This new edition includes recent case material and end of chapter questions designed to test students' understanding. The book provides a sound foundation for the students of marketing research on degree programmes in universities and for those studying on professional courses in market research from the Market Research Society and the Chartered Institute of Marketing.
"synopsis" may belong to another edition of this title.
Book Description Prentice-Hall 01/08/1989, 1989. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780135565155
Book Description Prentice-Hall 01/08/1989, 1989. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 7719-9780135565155
Book Description Prentice-Hall, 1989. Paperback. Book Condition: Good. The Marketing Research Process This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780135565155
Book Description Prentice-Hall. Paperback. Book Condition: Fair. Bookseller Inventory # G0135565154I5N00
Book Description PRENTICE HALL, 1989. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Bookseller Inventory # BBI1857170
Book Description Prentice-Hall, 1989. Book Condition: Poor. This book has soft covers. Ex-library, With usual stamps and markings, In poor condition, suitable as a reading copy. Bookseller Inventory # 3908501
Book Description Prentice-Hall. Book Condition: Good. Ex-library, so some stamps and wear, but in good overall condition. Bookseller Inventory # Z1-E-001-00257
Book Description Pearson Education Canada, Don Mills, ON, Canada, 1990. paperback. Book Condition: Good+. 8vo. bumped corners, small crease to front cover. Bookseller Inventory # 70
Book Description Prentice-Hall. Paperback. Book Condition: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory # 2628082457
Book Description Prentice Hall, London, 1990. Soft Cover. Book Condition: Good. Dust Jacket Condition: No Dj. 3rd Ed. 190x240mm. illus card, light rubbing, creasing tyo cover. tracing the developement of a product or service. Bookseller Inventory # 0032021