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The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.
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- PublisherLongman Higher Education
- Publication date1988
- ISBN 10 0135561507
- ISBN 13 9780135561508
- BindingHardcover
- Edition number6
- Number of pages848
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MARKETING MANAGEMENT: ANALYSIS,
Published by
Pearson Education Canada
(1988)
ISBN 10: 0135561507
ISBN 13: 9780135561508
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Hardcover
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Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 3.45. Seller Inventory # Q-0135561507
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