Items related to Managing New Products: The Power of Innovation

Managing New Products: The Power of Innovation - Hardcover

Kuczmarski, Thomas D.

 
9780135446690: Managing New Products: The Power of Innovation
Hardcover
ISBN 10: 0135446694 ISBN 13: 9780135446690
Publisher: Pearson Education (US), 1991
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This work focuses on effective practices that the author has used with companies to increase new product success. This second edition has been updated to include information on how to manage new products through economic cycles and on the power of new products to increase shareholder wealth.

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  • PublisherPearson Education (US)
  • Publication date1991
  • ISBN 10 0135446694
  • ISBN 13 9780135446690
  • BindingHardcover
  • Edition number2
  • Number of pages336

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Kuczmarski, Thomas D.
Published by Prentice Hall Direct (1992)
ISBN 10: 0135446694 ISBN 13: 9780135446690
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