Managing New Products: The Power of Innovation

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9780135446690: Managing New Products: The Power of Innovation

This work focuses on effective practices that the author has used with companies to increase new product success. This second edition has been updated to include information on how to manage new products through economic cycles and on the power of new products to increase shareholder wealth.

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Kuczmarski, Thomas D.
Published by Prentice Hall Trade
ISBN 10: 0135446694 ISBN 13: 9780135446690
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Book Description Prentice Hall Trade. Book Condition: New. This copy issued by Book-Ends; grey dust-jacket with a ding to the front hinge. Hardcover w / dustjacket. NEW. copy in nearly fine dj. DJ is nearly fine. Stored in sealed plastic protection. No pricing stickers. No remainder mark. No price clip. No previous owner's markings. In the event of a problem, we guarantee full refund. 1992. Hardcover w / dustjacket. Bookseller Inventory # 900071

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Kuczmarski, Thomas D.
Published by Prentice Hall Trade (1992)
ISBN 10: 0135446694 ISBN 13: 9780135446690
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Book Description Prentice Hall Trade, 1992. Hardcover. Book Condition: New. 2 Sub. Bookseller Inventory # DADAX0135446694

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Kuczmarski, Thomas D.
Published by Prentice Hall Trade (1992)
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Kuczmarski, Thomas D.
Published by Prentice Hall Trade (1992)
ISBN 10: 0135446694 ISBN 13: 9780135446690
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Book Description Prentice Hall Trade, 1992. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-200-49-4935104

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Kuczmarski, Thomas D.
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