Managing New Products: The Power of Innovation

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9780135446690: Managing New Products: The Power of Innovation

This work focuses on effective practices that the author has used with companies to increase new product success. This second edition has been updated to include information on how to manage new products through economic cycles and on the power of new products to increase shareholder wealth.

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Thomas D. Kuczmarski
Published by Prentice Hall Trade (1992)
ISBN 10: 0135446694 ISBN 13: 9780135446690
New Hardcover Quantity Available: 1

Book Description Prentice Hall Trade, 1992. Hardcover. Book Condition: New. 2 Sub. Bookseller Inventory # DADAX0135446694

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