Marketing Models

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9780135446447: Marketing Models

This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology.

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Lilien, Gary L., Kotler, Philip, Moorthy
Published by Prentice Hall (1991)
ISBN 10: 0135446449 ISBN 13: 9780135446447
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Gary L. Lilien; K. Sridhar Moorthy; Philip Kotler
Published by Prentice Hall (1991)
ISBN 10: 0135446449 ISBN 13: 9780135446447
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Gary L. Lilien; K. Sridhar Moorthy; Philip Kotler
Published by Prentice Hall (1991)
ISBN 10: 0135446449 ISBN 13: 9780135446447
New Hardcover Quantity Available: 1
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Irish Booksellers
(Rumford, ME, U.S.A.)
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Book Description Prentice Hall, 1991. Hardcover. Book Condition: New. book. Bookseller Inventory # 0135446449

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