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Applied Social Psychology - Softcover

 
9780135331750: Applied Social Psychology
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Appropriate for undergraduate courses in Applied Social Psychology. Some background in social psychology required.

Designed for students with a wide range of interests and skills, this practical, contemporary text takes the methods and theories of social psychology into the real-life settings of today's society, including health, law, the environment, business and the media. Drawing from the academic and practical experience of applied social psychologists who are experts in their fields, it conveys the excitement and potential of social psychology in our society by showing students firsthand how a social psychologist conducts a survey for a client, evaluates a social program, improves the communication skills of medical students, consults for the courts, designs a marketing campaign and a program to reduce pollution, and resolves conflicts in an organization.

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  • PublisherPearson
  • Publication date1996
  • ISBN 10 0135331757
  • ISBN 13 9780135331750
  • BindingPaperback
  • Edition number1
  • Number of pages400

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9788126148448: APPLIED SOCIAL PSYCHOLOGY

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ISBN 10:  8126148446 ISBN 13:  9788126148448
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Book Description Paperback. Condition: Very Good. Appropriate for undergraduate courses in Applied Social Psychology. Some background in social psychology required. Designed for students with a wide range of interests and skills, this practical, contemporary text takes the methods and theories of social psychology into the real-life settings of today's society, including health, law, the environment, business and the media. Drawing from the academic and practical experience of applied social psychologists who are experts in their fields, it conveys the excitement and potential of social psychology in our society by showing students firsthand how a social psychologist conducts a survey for a client, evaluates a social program, improves the communication skills of medical students, consults for the courts, designs a marketing campaign and a program to reduce pollution, and resolves conflicts in an organization. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007211178

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