For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
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This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)
Vol. 26, Issue 1, Journal of Consumer Policy.From the Back Cover:
Third European Enhanced Media Edition
New and exclusive to this Enhanced Media Edition:
Follow these three steps to get the most out of this Enhanced Media Edition:
- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses
- Enhance your revision with the interactive e-study guide
- Use the online Glossary and Flashcards to check and test your understanding of the key terms
- And much more!
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Book Description Pearson. PAPERBACK. Book Condition: New. 0135153360 New Condition. Bookseller Inventory # NEW6.0054790
Book Description Pearson, 2008. Paperback. Book Condition: New. Bookseller Inventory # DADAX0135153360