Consumer Behavior : Buying, Having, and Being (International Edition)

3.25 avg rating
( 4 ratings by Goodreads )
 
9780135153369: Consumer Behavior : Buying, Having, and Being (International Edition)

For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

"synopsis" may belong to another edition of this title.

About the Author:

Michael R. Solomon, Ph.D.,joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. In addition to this book, he is also the co-author of the widely-used text book Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D.,is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Soren Askegaardis Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993. Margaret K. Hogg holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS).

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Solomon, Michael R.
Published by Pearson (2008)
ISBN 10: 0135153360 ISBN 13: 9780135153369
New Paperback Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Pearson, 2008. Paperback. Book Condition: New. Bookseller Inventory # P110135153360

More Information About This Seller | Ask Bookseller a Question

Buy New
34.01
Convert Currency

Add to Basket

Shipping: 2.30
Within U.S.A.
Destination, Rates & Speeds

2.

Solomon, Michael R.
Published by Pearson
ISBN 10: 0135153360 ISBN 13: 9780135153369
New PAPERBACK Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Pearson. PAPERBACK. Book Condition: New. 0135153360 New Condition. Bookseller Inventory # NEW6.0054790

More Information About This Seller | Ask Bookseller a Question

Buy New
47.52
Convert Currency

Add to Basket

Shipping: 3.84
Within U.S.A.
Destination, Rates & Speeds

3.

Solomon, Michael R.
Published by Pearson (2008)
ISBN 10: 0135153360 ISBN 13: 9780135153369
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Pearson, 2008. Paperback. Book Condition: New. Bookseller Inventory # DADAX0135153360

More Information About This Seller | Ask Bookseller a Question

Buy New
86.92
Convert Currency

Add to Basket

Shipping: 3.07
Within U.S.A.
Destination, Rates & Speeds