Retail Category Management

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9780135152089: Retail Category Management

Retail Category Management was created to help undergraduate students majoring in retailing, marketing, or supply chain management understand the nature of the retail process. The text starts off with fundamental concepts, such as an explanation of the original eight-step category, before moving to more complex topics, including the latest models and concepts in the field. A final chapter on careers offers practical insights and examples to help students as they consider their career options. The text is structured so that anyone with a retail background can teach from it–even those not versed in category management.

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Fowler, Deborah; Goh, Ben
ISBN 10: 0135152089 ISBN 13: 9780135152089
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Book Description Paperback. Book Condition: New. Not Signed; Retail Category Management was created to help undergraduate students majoring in retailing, marketing, or supply chain management understand the nature of the retail process. The text starts off with fundamental concepts, such as an explanation of the original eight-step category, before moving to. book. Bookseller Inventory # ria9780135152089_rkm

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Fowler, Deborah; Goh, Ben
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Book Description Pearson Education (US), United States, 2011. Paperback. Book Condition: New. 269 x 224 mm. Language: English . Brand New Book. Retail Category Management was created to help undergraduate students majoring in retailing, marketing, or supply chain management understand the nature of the retail process. The text starts off with fundamental concepts, such as an explanation of the original eight-step category, before moving to more complex topics, including the latest models and concepts in the field. A final chapter on careers offers practical insights and examples to help students as they consider their career options. The text is structured so that anyone with a retail background can teach from it-even those not versed in category management. Bookseller Inventory # AAS9780135152089

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Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0135152089

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Fowler, Deborah; Goh, Ben
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Book Description Prentice Hall, 2011. Paperback. Book Condition: New. book. Bookseller Inventory # 0135152089

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Fowler, Deborah; Goh, Ben
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Book Description Pearson Education (US), United States, 2011. Paperback. Book Condition: New. 269 x 224 mm. Language: English . Brand New Book. Retail Category Management was created to help undergraduate students majoring in retailing, marketing, or supply chain management understand the nature of the retail process. The text starts off with fundamental concepts, such as an explanation of the original eight-step category, before moving to more complex topics, including the latest models and concepts in the field. A final chapter on careers offers practical insights and examples to help students as they consider their career options. The text is structured so that anyone with a retail background can teach from it-even those not versed in category management. Bookseller Inventory # AAS9780135152089

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Fowler, Deborah; Goh, Ben
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Book Description Prentice Hall, 2011. Paperback. Book Condition: Brand New. 1st edition. 128 pages. 11.00x9.00x0.25 inches. In Stock. Bookseller Inventory # z-0135152089

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