Marketing: An Introduction

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9780135094860: Marketing: An Introduction

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool. 

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International Edition
International Edition


Published by Prentice Hal, Paperback(2010) (2010)
ISBN 10: 0135094860 ISBN 13: 9780135094860
New PAPERBACK Quantity Available: 1
International Edition
Easy Textbook
(Kuala Lumpur, Malaysia)

Book Description Prentice Hal, Paperback(2010), 2010. PAPERBACK. Book Condition: New. 0135094860 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU001555

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