For courses in direct and interactive marketing.
Learn to identify a firm’s ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before.
Spiller/Baier combines the theory of direct and interactive marketing with highly practical strategies and examples. Direct and interactive marketing requires a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology.
In this newly revised second edition, the text has been updated to reflect the most recent innovations in online advertising and customer interaction. Among these additions are sections on blogging, social networks, and search engine advertising.
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Book Description Softcover/Paperback. Book Condition: NEW. *** BRAND NEW BOOK*** Premium Quality . Printed in English, high grade glossy paper. Express Shipping (worldwide) takes 3-5 Business days to deliver. CANNOT SHIP to P.O. Box, APO, FPO addresses. This book is International Edition. Bookseller Inventory # I9780135093160
Book Description Book Condition: Brand New. Brand New, 2 edition, , , Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 2304N
Book Description U.S.A.: Pearson Custom Publishing, 2009. Soft cover. Book Condition: New. 2nd Edition. New, International Edition, 2nd Edition . To be delivered in 3-5 business days via FedEx or UPS. Premium quality books. Bookseller Inventory # 0135093163
Book Description Pearson Custom Publishing, 2009. Paperback. Book Condition: New. Bookseller Inventory # DADAX0135093163
Book Description Pearson Custom Publishing. PAPERBACK. Book Condition: New. 0135093163 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU003343
Book Description Pearson Custom Publishing, 2009. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-134-36-8712108