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Synopsis
A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.
0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package
Package consists of
0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version
0135078229 / 9780135078228 Basic Marketing Research with Excel
.
"synopsis" may belong to another edition of this title.
Product Description
[ Basic Marketing Research: Using Microsoft Excel Data Analysis By ( Author ) Jan-2011 Paperback
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2011
- ISBN 10 0135078229
- ISBN 13 9780135078228
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages416
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Basic Marketing Research with Excel
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Basic Marketing Research with Excel
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Basic Marketing Research with Excel
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
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Basic Marketing Research with Excel : Using Microsoft Excel Data Analysis, 3rd edition
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Old Tappan, NJ, U.S.A.: Prentice Hall PTR, 2011
ISBN 10: 0135078229
ISBN 13: 9780135078228
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Basic Marketing Research with Excel, 3rd
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
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