Basic Marketing Research with Excel

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9780135078228: Basic Marketing Research with Excel

A concise presentation of marketing research fundamentals.

 

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

 

The ISBN above is just for the standalone book,  if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.

 

0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package

Package consists of

0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel

 

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Product Description:

[ Basic Marketing Research: Using Microsoft Excel Data Analysis By ( Author ) Jan-2011 Paperback

"About this title" may belong to another edition of this title.

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Book Description Pearson Education (US), United States, 2011. Paperback. Book Condition: New. United States ed of 3rd revised ed. 251 x 203 mm. Language: English . Brand New Book. A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The third edition provides an improved software package--XL Data Analysta --and includes more information on qualitative research. Bookseller Inventory # AAB9780135078228

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Book Description Pearson Education (US), United States, 2011. Paperback. Book Condition: New. United States ed of 3rd revised ed. 251 x 203 mm. Language: English . Brand New Book. A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The third edition provides an improved software package--XL Data Analysta --and includes more information on qualitative research. Bookseller Inventory # AAB9780135078228

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