A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.
0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package
Package consists of
0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version
0135078229 / 9780135078228 Basic Marketing Research with Excel
.
"synopsis" may belong to another edition of this title.
"About this title" may belong to another edition of this title.
Shipping:
£ 7.92
Within U.S.A.
Book Description Soft cover. Condition: New. Dust Jacket Condition: New. International Edition. **INTERNATIONAL EDITION** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design, the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments go through via USPS/UPS/DHL with tracking numbers. Great professional textbook selling experience and expedite shipping service. Seller Inventory # ABE-10704117147
Book Description Soft cover. Condition: New. Dust Jacket Condition: New. 3rd Edition, International Edition. ***INTERNATIONAL EDITION*** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design, the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service. 416 p. Audience: College/higher education. Seller Inventory # K3240000438
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0135078229
Book Description Paperback. Condition: new. Prompt service guaranteed. Seller Inventory # Clean0135078229
Book Description Condition: new. Seller Inventory # FrontCover0135078229
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0135078229
Book Description Condition: new. Seller Inventory # newMercantile_0135078229
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0135078229
Book Description Condition: new. Seller Inventory # Hafa_fresh_0135078229
Book Description Paperback. Condition: New. 3rd. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001051972N