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This edition offers more detailed cases and strategies for dealing with varying economic conditions as well as the theoretical and practical background required for successful purchasing. It provides the basic information new buyers need to accurately forecast and fulfill their merchandise requirements. irements.
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Synopsis:
This completely updated edition offers three new chapters that make this text an excellent resource for those entering the field of retail buying and merchandising.
The new chapters include:- Buying for Discount Operations. A complete presentation on how professional purchasers for such companies as Target and Wal-Mart plan their purchasing strategies and execute their buying plans.
- Consumer Analysis. The importance of the consumer in the buyer's decision-making process is discussed as well as the ways in which retail operations analyze customer demand.
- Wholesale Purchasing on the Internet. In addition to visiting the wholesale markets in the pursuit of new merchandise, many retail buyers are using the Internet as an additional means of product procurement. The concept of professional online purchasing is completely explored in this new chapter.
Included with this text is a DVD containing a two part production providing an onsite view of purchasing, planning, and buying. The video progresses from the stages of a buyer planning a purchase, through the buyer visiting the wholesale market, featuring many of the stops he/she makes in finalizing his/her purchase. The footage for the DVD was created in various buyers' premises including a New York City garment center, a residential buying office, in showrooms, and other real-life settings.
Presents cases and strategies for dealing with varying economic conditions and the theoretical and practical background required for successful purchasing. This work provides the basic information new buyers need to accurately forecast and fulfill their customers' merchandise requirements.
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- PublisherPearson
- Publication date1996
- ISBN 10 0134964640
- ISBN 13 9780134964645
- BindingHardcover
- Edition number5
- Number of pages350
- Rating
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Retail Buying, 5th
Published by
Prentice Hall, Upper Saddle River, NJ
(1996)
ISBN 10: 0134964640
ISBN 13: 9780134964645
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Book Description Softcover. Condition: Fair. 5th Edition. Some shelf and corner wear with cover beginning to curl and laminate beginning to peel back from cover. Some minor marking and/or highlighting. Binding is tight and solid in very good condition. Bookstore stickers on the back cover. Good study copy. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0134964640. ISBN/EAN: 9780134964645. Pictures of this item not already displayed here available upon request. Inventory No: 1561005679. Seller Inventory # 1561005679
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Book Description Hardcover. Condition: Very Good. Retail Buying This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780134964645
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Retail Buying
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Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780134964645
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