Introduction to Perfumery: Technology and Marketing

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9780134916149: Introduction to Perfumery: Technology and Marketing

Intended as a first year text, no prior knowledge of perfumery is assumed, and the authors provide integrated coverage of topics from raw materials to supermarket shelves, from science to creation and through to marketing and business policy. The power of fragrances to communicate is strongly emphasized and an explicit framework of vocabulary provided. Detailed discussion is included of the new product development proess and hte central role of the perfume brief. For this edition, all chapters have been revised and the book is intended for any writer or researcher wishing to consider any issues relating to fragranced products.

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This new work will provide professionals with all the information they need regarding perfumery, including creative perfumery, fragrance technology and marketing and business issues. For professionals in the fields of perfumery, technology, fashion and marketing, and all those working in the `aroma' trades, including raw materials, product manufacture, distribution, scientific, technical, creative, marketing and production) including manufacturers of chemicals, essential oils and aromatic extracts, cosmetic manufactures and those involved in cosmetic materials (including colors, oils, fats, waxes, surfactants, etc) and fragranced products.

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Curtis, Tony, Williams, David G.
Published by Ellis Horwood Ltd (1994)
ISBN 10: 013491614X ISBN 13: 9780134916149
New Quantity Available: 1
Murray Media
(North Miami Beach, FL, U.S.A.)

Book Description Ellis Horwood Ltd, 1994. Textbook Binding. Book Condition: New. Bookseller Inventory # P11013491614X

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