Items related to Introduction to Perfumery (Ellis Horwood Series in...
Intended as a first year text, no prior knowledge of perfumery is assumed, and the authors provide integrated coverage of topics from raw materials to supermarket shelves, from science to creation and through to marketing and business policy. The power of fragrances to communicate is strongly emphasized and an explicit framework of vocabulary provided. Detailed discussion is included of the new product development proess and hte central role of the perfume brief. For this edition, all chapters have been revised and the book is intended for any writer or researcher wishing to consider any issues relating to fragranced products.
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Synopsis:
Intended as a first-year text, and assuming no prior knowledge of perfumery, this text provides integrated coverage of topics from raw materials to super-market shelves, from science to creation, through to marketing and business policy. The power of fragrances to communicate is strongly emphasized and an explicit framework of odour vocabulary provided. Detailed discussion of the new product development process and the central role of the perfume brief is included. The book should be of use to any writer or researcher wishing to consider any issues relating to fragranced products. It also provides students with all the information they need regarding technology and marketing and business issues.
"About this title" may belong to another edition of this title.
- PublisherEllis Horwood Ltd , Publisher
- Publication date1994
- ISBN 10 013491614X
- ISBN 13 9780134916149
- BindingTextbook Binding
- Number of pages738
- EditorCurtis Tony, Williams David
- Rating
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