Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising

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9780134718972: Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising
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This text presents an overview of all aspects of international, multinational, and global advertising and describes the major aspects which make advertising worldwide different from local advertising.

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Marieke K. de Mooij; Warren J. Keegan; Marieke de Mooij
Published by Philip Allan (1991)
ISBN 10: 0134718976 ISBN 13: 9780134718972
New Paperback Quantity Available: 1
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Irish Booksellers
(Rumford, ME, U.S.A.)
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Book Description Philip Allan, 1991. Paperback. Book Condition: New. book. Bookseller Inventory # 0134718976

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