This text provides an overview of industrial marketing. It includes a section on industrial marketing environments, with numerous international considerations, a discussion of high-technology exports and considers such critical areas as the resellers market, computerized data analysis techniques, product positioning, perceptual mapping, and professional services marketing. New features this edition include: expanded coverage of marketing services, telemarketing, marketing intelligence, surveying groups and computer use; and new case studies which deal with international problems such as international transportation, communicating with subsidiaries in other nations, the propriety of gifts or bribes, and problems of foreign companies in general.
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Book Description Prentice-Hall, 1990. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Bookseller Inventory # 5403569
Book Description Prentice-Hall, 1990. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 5664776
Book Description Prentice-Hall, 1990. Paperback. Book Condition: Very Good. In VERY GOOD condition, nice and clean overall, dispatched daily from the UK Daily dispatch from UK warehouse. This book is in VERY GOOD overall condition, showing only light signs of previous ownership. Bookseller Inventory # mon0002882092
Book Description Dec 01, 1990. Book Condition: Used: Good. Ex-Library, All Books are dispatched the same working from the UK if ordered before 1pm GMT, Securely & carefully packed, Great customer service, Bookseller Inventory # M35E-8035