Industrial Marketing: Analysis, Planning and Control

 
9780134574820: Industrial Marketing: Analysis, Planning and Control

This text provides an overview of industrial marketing. It includes a section on industrial marketing environments, with numerous international considerations, a discussion of high-technology exports and considers such critical areas as the resellers market, computerized data analysis techniques, product positioning, perceptual mapping, and professional services marketing. New features this edition include: expanded coverage of marketing services, telemarketing, marketing intelligence, surveying groups and computer use; and new case studies which deal with international problems such as international transportation, communicating with subsidiaries in other nations, the propriety of gifts or bribes, and problems of foreign companies in general.

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Robert R. Reeder
Published by Prentice-Hall (1990)
ISBN 10: 0134574826 ISBN 13: 9780134574820
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Robert R. Reeder
Published by Prentice-Hall (1990)
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Book Description Prentice-Hall, 1990. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 5664776

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Book Description Dec 01, 1990. Book Condition: Used: Good. Ex-Library, All Books are dispatched the same working from the UK if ordered before 1pm GMT, Securely & carefully packed, Great customer service, Bookseller Inventory # M35E-8035

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