Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition, Plus Mymarketinglab with Pearson Etext -- Access Card Package

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9780133973143: Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition, Plus Mymarketinglab with Pearson Etext -- Access Card Package

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Clow, Kenneth E.; Baack, Donald E.
Published by Pearson, United States (2015)
ISBN 10: 013397314X ISBN 13: 9780133973143
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Book Description Pearson, United States, 2015. Paperback. Book Condition: New. 7th. 272 x 211 mm. Language: English . Brand New Book. NOTE: You are purchasing a standalone product; MasteringAP does not come packaged with this content. If you would like to purchase both the physical text and MasteringAP search for ISBN-10: 0133973115/ISBN-13: 9780133973112. That package includes ISBN-10: 0133866335/ISBN-13: 9780133866339 and ISBN-10: 0133866971/ISBN-13: 9780133866971. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. Also available with MyMarketingLabMyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Bookseller Inventory # AAC9780133973143

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Clow, Kenneth E.; Baack, Donald E.
ISBN 10: 013397314X ISBN 13: 9780133973143
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Book Description Paperback. Book Condition: New. 7th. 211mm x 20mm x 274mm. Paperback. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 480 pages. 0.885. Bookseller Inventory # 9780133973143

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Clow, Kenneth E.; Baack, Donald E.
Published by Pearson, United States (2015)
ISBN 10: 013397314X ISBN 13: 9780133973143
New Paperback Quantity Available: 1
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The Book Depository
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Book Description Pearson, United States, 2015. Paperback. Book Condition: New. 7th. 272 x 211 mm. Language: English . Brand New Book. NOTE: You are purchasing a standalone product; MasteringAP does not come packaged with this content. If you would like to purchase both the physical text and MasteringAP search for ISBN-10: 0133973115/ISBN-13: 9780133973112. That package includes ISBN-10: 0133866335/ISBN-13: 9780133866339 and ISBN-10: 0133866971/ISBN-13: 9780133866971. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. Also available with MyMarketingLabMyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Bookseller Inventory # AAC9780133973143

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Clow, Kenneth E.; Baack, Donald E.
Published by Prentice Hall
ISBN 10: 013397314X ISBN 13: 9780133973143
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Book Description Prentice Hall. Mixed media product. Book Condition: new. BRAND NEW, Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition, Plus Mymarketinglab with Pearson Etext -- Access Card Package (7th), Kenneth E Clow, Donald E Baack. Bookseller Inventory # B9780133973143

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Clow, Kenneth E.; Baack, Donald E.
Published by Pearson College Div (2015)
ISBN 10: 013397314X ISBN 13: 9780133973143
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Book Description Pearson College Div, 2015. Hardcover. Book Condition: Brand New. 7th pck lslf edition. 480 pages. 10.70x8.30x0.70 inches. In Stock. Bookseller Inventory # x-013397314X

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Clow, Kenneth E.; Baack, Donald E.
Published by Pearson
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Book Description Pearson. LOOSE LEAF. Book Condition: New. 013397314X Special order direct from the distributor. Bookseller Inventory # ING9780133973143

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Clow, Kenneth E.; Baack, Donald E.
ISBN 10: 013397314X ISBN 13: 9780133973143
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Book Description Paperback. Book Condition: New. 7th. 211mm x 20mm x 274mm. Paperback. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 480 pages. 0.885. Bookseller Inventory # 9780133973143

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