How to Make Money with Social Media: An Insider's Guide to Using New and Emerging Media to Grow Your Business (2nd Edition)

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9780133888331: How to Make Money with Social Media: An Insider's Guide to Using New and Emerging Media to Grow Your Business (2nd Edition)

Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know.


Step by step, Turner and Shah show you how to:

  • Define the right goals, strategies, and tactics – and then successfully execute on your plan
  • Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them
  • Make the most of your resources, no matter how limited they are
  • Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms
  • Measure brand sentiment, engagement, ROI, and more – and learn the right lessons from your metrics
  • Avoid crucial pitfalls that other companies are currently encountering

Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question: "What should I do next?"


Whether you're a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here.

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From the Back Cover:

The #1 Guide to Profiting from Social Media Marketing–Now Updated with New Strategies, Techniques, and Insider Tips!

  • New strategies, execution techniques, and insider tips
  • Accurately measure ROI–and improve it
  • Supercharge profits by integrating social and mobile media with your other marketing
  • For every marketing executive, CxO, and entrepreneur

Welcome to the #1 practical guide to planning, launching, and managing a winning social media campaign! Here are solutions that work...profitable tips you’ll actually use...all 100% updated for today’s hottest opportunities!


When it comes to solving tough social media marketing challenges, Jamie Turner and Reshma Shah are the experts. This guide reads like the conversation you’d have with them over coffee: fast, friendly, focused, and real.


High-value options you have never considered. Great tools your competitors have never even heard of. Amazing ideas, linked to specific actions you can take right  now–actions that’ll pay off, big time! Whether you’re a marketer, executive, or entrepreneur, this book will help you drive maximum business value from social media–starting right now.


Do you want to learn how to grow your business with social media? It happens when you develop objectives, strategies, and tactics that are laser-focused on generating profitable revenue. Now, two internationally-recognized social/mobile marketers will help you develop your plan, launch it, measure it, optimize it, and grow your business.


This new edition reflects radical changes in the social landscape, helping you capture today’s opportunities, use today’s platforms–and avoid today’s costly mistakes.

Jamie Turner and Dr. Reshma Shah have helped hundreds of companies profit from social/mobile marketing. This guide distills their most valuable new insights into a complete roadmap you can start using immediately.


Position yourself for success; choose powerful, easy tools (many of them free); master new approaches to networking, promotion, and sharing; and capture more value by integrating social media with all your marketing, both online and off. From reaching mobile-first customers to accurately tracking ROI, it’s all here: practical, actionable, profitable!


Big Ideas and Immediate Action Steps:

  • Stay focused on what matters: revenue and ROI
    Align all your social media efforts where they should be: profit
  • Make the most of limited resources
    Succeed with small budgets on tight schedules
  • Move from touchpoint to transaction
    Close the loop with email marketing and marketing automation
  • Go beyond Facebook, Twitter, YouTube, and LinkedIn
    Uncover new opportunities on Instagram, Pinterest, Slideshare, Yelp, and more

About the Author:

Jamie Turner is an internationally recognized marketing expert and author who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems. He is the CEO of 60 Second Communications, a full-service marketing agency working with Samsung, The Coca-Cola Company, InterContinental Hotels Group, and others. He is also the founder of, an online magazine that provides tips and techniques for marketers around the globe. He has been profiled in the world’s best-selling marketing textbook, is a regular guest on CNN and HLN, and is a keynote speaker at events, trade shows, and corporations around the globe.


Reshma Shah, Ph.D., is an Assistant Professor in the Practice of Marketing at Goizueta Business School of Emory University. She is also a founder and partner at Inflexion Point Marketing Group. Dr. Shah’s marketing insights and strategies have helped companies such as Ciba Vision, GE, IBM, Turner, The Coca-Cola Company, and UPS, among many others, improve their marketing return on investment. Her articles have appeared in several academic journals in the areas of marketing alliances and brand extensions. Dr. Shah was also the recipient of the Distinguished Educator Award at Emory University. Mr. Turner and Dr. Shah are also cofounders of, a nonprofit that builds schools and educational programs for impoverished children around the globe.


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Turner, Jamie; Shah, Reshma
Published by U.S.A.: Pearson FT Press (2014)
ISBN 10: 0133888339 ISBN 13: 9780133888331
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Turner, Jamie, Shah, Reshma
Published by Pearson FT Press (2014)
ISBN 10: 0133888339 ISBN 13: 9780133888331
New Hardcover Quantity Available: 1
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