This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example. This text also provides a "short course" in grammar and usage, and illustrations of actual advertisements to aid the reader.
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Book Description NYIF, 1989. Paperback. Book Condition: New. book. Bookseller Inventory # 0133871924
Book Description NYIF, 1989. Paperback. Book Condition: New. Bookseller Inventory # DADAX0133871924
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801338719201.0