On the Art of Writing Copy

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9780133871920: On the Art of Writing Copy
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Describes key rules for writing advertising copy, shows examples of good and bad ads, and discusses guarantees, and copy for specific markets

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Other Popular Editions of the Same Title

9780814470312: Herschell Gordon Lewis on the Art of Writing Copy

Featured Edition

ISBN 10:  0814470319 ISBN 13:  9780814470312
Publisher: Amacom, 2000
Softcover

9780814405987: On the Art of Writing Copy: The Best of Print, Broadcast, Internet, Direct Mail

Amacom, 2000
Hardcover

9780133873092: Herschell Gordon Lewis on the Art of Writing Copy

Prenti..., 1987
Hardcover

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