On the Art of Writing Copy

4.1 avg rating
( 20 ratings by GoodReads )
 
9780133871920: On the Art of Writing Copy

This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example. This text also provides a "short course" in grammar and usage, and illustrations of actual advertisements to aid the reader.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Herschell Gordon Lewis
Published by NYIF (1989)
ISBN 10: 0133871924 ISBN 13: 9780133871920
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description NYIF, 1989. Paperback. Book Condition: New. book. Bookseller Inventory # 0133871924

More Information About This Seller | Ask Bookseller a Question

Buy New
16.76
Convert Currency

Add to Basket

Shipping: 5.29
From U.S.A. to United Kingdom
Destination, Rates & Speeds

2.

Herschell Gordon Lewis
Published by NYIF (1989)
ISBN 10: 0133871924 ISBN 13: 9780133871920
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description NYIF, 1989. Paperback. Book Condition: New. Bookseller Inventory # DADAX0133871924

More Information About This Seller | Ask Bookseller a Question

Buy New
14.61
Convert Currency

Add to Basket

Shipping: 11.22
From U.S.A. to United Kingdom
Destination, Rates & Speeds

3.

Lewis, Herschell Gordon
Published by NYIF (1989)
ISBN 10: 0133871924 ISBN 13: 9780133871920
New Paperback Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description NYIF, 1989. Paperback. Book Condition: New. Bookseller Inventory # P110133871924

More Information About This Seller | Ask Bookseller a Question

Buy New
39.44
Convert Currency

Add to Basket

Shipping: 16.03
From U.S.A. to United Kingdom
Destination, Rates & Speeds

4.

Herschell Gordon Lewis
ISBN 10: 0133871924 ISBN 13: 9780133871920
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801338719201.0

More Information About This Seller | Ask Bookseller a Question

Buy New
87.77
Convert Currency

Add to Basket

Shipping: 20.04
From U.S.A. to United Kingdom
Destination, Rates & Speeds