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On the Art of Writing Copy ISBN 13: 9780133871920

On the Art of Writing Copy - Softcover

 
9780133871920: On the Art of Writing Copy
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ISBN 10: 0133871924 ISBN 13: 9780133871920
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Describes key rules for writing advertising copy, shows examples of good and bad ads, and discusses guarantees, and copy for specific markets

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  • ISBN 10 0133871924
  • ISBN 13 9780133871920
  • BindingPaperback
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9780133873092: Herschell Gordon Lewis on the Art of Writing Copy

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ISBN 10:  0133873099 ISBN 13:  9780133873092
Publisher: Prentice Hall, 1988
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Published by Prentice Hall (1989)
ISBN 10: 0133871924 ISBN 13: 9780133871920
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