Business in Action, Student Value Edition

Bovee, Courtland V; Thill, John V

ISBN 10: 013377399X ISBN 13: 9780133773996

Publisher: Pearson, 2014

Synopsis

"For courses in Introduction to Business " An introduction to business text can be comprehensive without being overly complex and overwhelming and this text proves it! "Business in Action, " Seventh Edition is uniquely positioned to help today s students become tomorrow s focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect. This new Seventh Edition takes efficiency and student-friendly design to an entirely new level, with more than 150 Figures That Teach. MyBizLab(r) provides a seamless synergy with the text to create a dynamic learning program that enables you to learn both in and out of the classroom. Teaching and Learning Experiences Use a program that presents a better teaching and learning experience for you. Personalize learning with MyBizLab: Get inspired by the exchange of new ideas, intriguing discussions, and abundant resources found in MyBizLab. Use an objective-driven structure to learn and retain information: Every chapter is organized into six segments and paired with clear learning objectives to help you retain complex material. Build skills, awareness, and insight with strong pedagogy tools: Reinforce key introductory business concepts with end-of-chapter materials, Behind the Scenes chapter-opening vignettes, critical thinking questions, and case studies. You are purchasing a standalone product; MyBizLab does not come packaged with this content. If you would like to purchase both the physical text and MyLab search for ISBN-10: 0-13-381058-5. "

About this title

About the Author:

Courtland L. Bovee and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.

Professor Bovee has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. Mr. Thill is a prominent business consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.

About this edition

• Publisher: Pearson
• Publication date: 2014
• ISBN 10: 013377399X
• ISBN 13: 9780133773996
• Binding: Loose Leaf
• Number of pages: 592