Aie:English for Careers: Business, Professional, and Technical - Hardcover

Smith, Leila R.; Taylor, Margaret H

Hardcover

ISBN 10: 013368010X ISBN 13: 9780133680102

Publisher: Pearson Education (US), 1995

Synopsis

For courses in Business English, Business Communication, or English.

Designed to keep pace with changing student populations, current workplace needs, and the emerging 21st century culture, this text offers a lively, accessible, and user-friendly alternative for the many students (including those with poor English skills) who dread the thought of barebones traditional grammar and communication instruction and its overkill of rules. Personalized by warmth, light humor, and inspiration, it focuses on the “real-world” English skills needed to get a good job, hold the job, and advance in a career―i.e., how to write and speak Standard English for careers and to avoid noticeable errors. It features a reading level that assures readability for nearly any student, and uses unique presentation techniques (e.g., Read-Recap-Replay segments and adult-level “on-the-job” information embedded in skill exercises) that make principles easier to learn and remember than in similar texts.

About this title

About the Author:

Leila R. Smith, Los Angeles Harbor College Professor Emeritus of Office Administration, has a New York University Bachelor of Science degree in business education and a University of San Francisco Master's degree in education.

In addition to Harbor College, Professor Smith taught at Bay Path College in Massachusetts, in California's Pierce and Valley Colleges, and in New York City proprietary schools. Among her many professional activities, she has been a Fulbright exchange instructor, teaching English and communication in the business department of City and East London College in London, England, for an academic year.

A federal grant enabled her to study methods of applying brain research to business English instruction, as reflected in the unique teaching/learning styles of this text. This study also culminated in the writing of the text RSVP―Relaxation, Spelling, Vocabulary, Pronunciation. Other publications include the texts Communication and English for Careers and Basic English for Business and Technical Careers, as well as professional newsletters and articles in professional journals. She has served as Communication Editor for the Business Education Forum, the journal of the National Business Education Association.

Professor Smith, a recipient of the Pimentel Award for Excellence in Education, has conducted workshops and seminars on business English and communication and on teaching and learning methods for educators, corporate groups, and government agencies and has worked in various business capacities.

From the Back Cover:

Gain confidence in your communications with interviewers, co-workers, clients, and others!

HOW? PRACTICE IN CONTEXT PRACTICE

READ a rule, RECAP what you've learned, and REPLAY it.
PREP and reinforce rules that require extra practice.
Review with hints using STUDY WIZARD CD-ROM.
Practice online using the COMPANION WEB SITE.

CONTEXT

Write for MULTIMEDIA clearly and effectively.
Learn WORDS IN THE WORKPLACE most preferred in today's businesses.
Absorb SIDE-BY-SIDE business practices and desirable attitudes interwoven with grammar practice.
Prepare for the GLOBAL MARKETPLACE and BANISH BIAS in a diverse work environment.

VISIT

www.prenhall.com/smith
www.prenhall.com/business_studies

About this edition

• Publisher: Pearson Education (US)
• Publication date: 1995
• ISBN 10: 013368010X
• ISBN 13: 9780133680102
• Binding: Hardcover
• Edition number: 6
• Number of pages: 480