Consumer Behavior: Buying, Having, and Being

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9780133657685: Consumer Behavior: Buying, Having, and Being

Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

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From the Publisher:

Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices -- explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

From the Back Cover:

This critical examination of marketing practices not only probes the psyche of the American consumer, but also considers the many other consumers around the world whose diverse experiences with buying, having, and being are equally valid and vital to understand. Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, it explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

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Michael R. Solomon
Published by Prentice Hall College Div (1995)
ISBN 10: 013365768X ISBN 13: 9780133657685
New Hardcover Quantity Available: 1
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Ergodebooks
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Book Description Prentice Hall College Div, 1995. Hardcover. Book Condition: New. 3rd. Bookseller Inventory # DADAX013365768X

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