Global Marketing Management

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9780133591347: Global Marketing Management

This is a leading graduate-level case book in international marketing, as well as a popular reference book for practitioners.

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From the Publisher:

The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Fifth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

From the Back Cover:

This is a leading graduate-level case book in international marketing, as well as a popular reference book for practitioners. This Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries. For anyone interested in international and global marketing.

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Keegan, Warren J.
Published by Prentice Hall College Div (1995)
ISBN 10: 0133591344 ISBN 13: 9780133591347
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Keegan, Warren J.
Published by Prentice Hall College Div (1995)
ISBN 10: 0133591344 ISBN 13: 9780133591347
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WFL
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Book Description Prentice Hall College Div, 1995. Hardcover. Book Condition: New. New ,International edition , softcover ,Same text as US edition , ISBN /Cover may be different , Ready to ship, 5-8 business days worldwide delivery. Bookseller Inventory # INFGYD1G929

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Keegan, Warren J.
Published by Prentice Hall College Div (1995)
ISBN 10: 0133591344 ISBN 13: 9780133591347
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WFL
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Book Description Prentice Hall College Div, 1995. Hardcover. Book Condition: New. New ,International edition , softcover ,Same text as US edition , ISBN /Cover may be different , Ready to ship, 5-8 business days worldwide delivery. Bookseller Inventory # INFGYC1G1560

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