Marketing: An Analytical Perspective

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9780133577570: Marketing: An Analytical Perspective

This book takes an operational approach (as opposed to a Strategic one) focussing on the practical aspects of marketing such as analysing a market or evaluating a direct market campaign.

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Peter Mudie
Published by Prentice Hall (1997)
ISBN 10: 0133577570 ISBN 13: 9780133577570
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Book Description Prentice Hall, 1997. Textbook Binding. Book Condition: New. Bookseller Inventory # DADAX0133577570

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Mudie, Peter
Published by Prentice Hall (1997)
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Book Description Prentice Hall, 1997. No binding. Book Condition: New. New item. Bookseller Inventory # QX-006-07-8082108

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Mudie Peter
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