Marketing: An Analytical Framework and Perspect

0 avg rating
( 0 ratings by Goodreads )
 
9780133577570: Marketing: An Analytical Framework and Perspect

This book offers the practical step-by-step guidance and information marketing professionals need to do the job effectively. This is a detailed introduction to the practical side of marketing that professionals must deal with every day. Learn how to analyze markets, evaluate direct mail campaigns, and review sales force performance. The book covers customer satisfaction, loyalty and corporate image issues; quality, design, pricing, promotion, media planning, customer care, and the legal aspects of marketing. Worked calculations and sample survey data show the marketing professional how to take advantage of techniques from statistics, economics, accounting and behavioral science. This book will be valuable to all marketing professionals and students.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Peter Mudie
Published by Prentice Hall (1997)
ISBN 10: 0133577570 ISBN 13: 9780133577570
New Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1997. Textbook Binding. Book Condition: New. Bookseller Inventory # DADAX0133577570

More Information About This Seller | Ask Bookseller a Question

Buy New
29.48
Convert Currency

Add to Basket

Shipping: 3.02
Within U.S.A.
Destination, Rates & Speeds

2.

PeterMudie
Published by Financial Times Prentice Hall (1997)
ISBN 10: 0133577570 ISBN 13: 9780133577570
New Quantity Available: 1
Print on Demand
Seller:
Rating
[?]

Book Description Financial Times Prentice Hall, 1997. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # GM9780133577570

More Information About This Seller | Ask Bookseller a Question

Buy New
106.27
Convert Currency

Add to Basket

Shipping: 2.67
From Germany to U.S.A.
Destination, Rates & Speeds

3.

Mudie, Peter
Published by Prentice Hall (1997)
ISBN 10: 0133577570 ISBN 13: 9780133577570
New Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Prentice Hall, 1997. Textbook Binding. Book Condition: Brand New. 384 pages. 9.50x7.25x1.00 inches. In Stock. Bookseller Inventory # zk0133577570

More Information About This Seller | Ask Bookseller a Question

Buy New
127.17
Convert Currency

Add to Basket

Shipping: 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds