This book offers the practical step-by-step guidance and information marketing professionals need to do the job effectively. This is a detailed introduction to the practical side of marketing that professionals must deal with every day. Learn how to analyze markets, evaluate direct mail campaigns, and review sales force performance. The book covers customer satisfaction, loyalty and corporate image issues; quality, design, pricing, promotion, media planning, customer care, and the legal aspects of marketing. Worked calculations and sample survey data show the marketing professional how to take advantage of techniques from statistics, economics, accounting and behavioral science. This book will be valuable to all marketing professionals and students.
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Book Description Prentice Hall, 1997. Textbook Binding. Book Condition: New. Bookseller Inventory # DADAX0133577570
Book Description Financial Times Prentice Hall, 1997. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # GM9780133577570
Book Description Prentice Hall, 1997. Textbook Binding. Book Condition: Brand New. 384 pages. 9.50x7.25x1.00 inches. In Stock. Bookseller Inventory # zk0133577570