This book takes an operational approach (as opposed to a Strategic one) focussing on the practical aspects of marketing such as analysing a market or evaluating a direct market campaign.
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Book Description Prentice Hall, 1997. Textbook Binding. Book Condition: New. Bookseller Inventory # DADAX0133577570
Book Description Prentice Hall, 1997. No binding. Book Condition: New. New item. Bookseller Inventory # QX-006-07-8082108
Book Description Financial Times Prentice Hall, 1997. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # GM9780133577570
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801335775701.0