The starting point for this text is the study and practice of business, not economics. With this central principle guiding the topic coverage, the student is introduced only to economics which is relevant to them as business students. This practical approach makes this text ideal for those teaching economics to business students.
"synopsis" may belong to another edition of this title.
The third edition of this highly successful textbook is direct and readable, with a firm focus on applying economic principles to the real world of business. It has been thoroughly revised and updated to reflect current issues and is therefore ideal for a first course in economics taking a business perspective.
New to this edition
This textbook is accompanied by an outstanding Companion Website, full of resources for students. These include: multiple-choice questions for each chapter; monthly updated links to news articles, with questions and commentary; hotlinks to related websites; case studies referenced in the main text; and answers to questions in the text.
About the authors
John Sloman lectures in the School of Economics at the University of the West of England. He is also Director of the Economics Subject Centre of the UK government-funded Learning and Teaching Support Network (LTSN) for higher education. Economics LTSN is based at the University of Bristol.
Mark Sutcliffe is based at Bristol Business School at the University of the West of England and has many years of experience teaching economics to business studies students.About the Author:
John Sloman is Director of the Economics Network, the economics subject centre of the Higher Education Academy. Economics Network is based at the University of Bristol. John is also Visiting Professor at the University of West of England, Bristol
Kevin Hinde is Senior Teaching Fellow in the School of Economics, Finance, and Business at the University of Durham.
Dean Garratt is Senior Lecturer in Economics at Nottingham Trent University.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall PTR, 1999. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0133562549
Book Description Prentice-Hall. Book Condition: New. Bookseller Inventory # 6440827
Book Description Prentice Hall PTR, 1999. Paperback. Book Condition: New. book. Bookseller Inventory # 0133562549
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801335625451.0