Advertising & IMC: Principles & Practice

Moriarty, Sandra; Mitchell, Nancy; Wells, William

ISBN 10: 0133547906 ISBN 13: 9780133547900

Publisher: Pearson College Div, 2014

Synopsis

For introductory courses in advertising.

 

An accessible, well-written, and student-friendly approach to advertising.

 

Advertising tracks the changes in today&;s dynamic world of media and marketing communication&;as well as the implications of these changes to traditional practice&;and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today&;s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

 

MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams&;resulting in better performance in the course&;and provides educators a dynamic set of tools for gauging individual and class progress.

 

This program will provide a better teaching and learning experience&;for you and your students. Here&;s how:  

• Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
• Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication&;multi-platform, as well as multimedia&; and the discussion is embedded seamlessly throughout the book.
• Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

 

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763536/ISBN-13: 9780133763539. That package includes ISBN-10: 0133506886/ISBN-13: 9780133506884 and ISBN-10: 0133575950/ISBN-13: 9780133575958.

 

MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

Edition details

• Publisher: Pearson College Div
• Publication date: 2014
• Language: English
• ISBN 10: 0133547906
• ISBN 13: 9780133547900
• Binding: Loose Leaf
• Number of pages: 639