Preparing Effective Business Plans: An Entrepreneurial Approach (2nd Edition) (Pearson Entrepreneurship)

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9780133506976: Preparing Effective Business Plans: An Entrepreneurial Approach (2nd Edition) (Pearson Entrepreneurship)

For undergraduate and graduate courses in entrepreneurship

 

This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.

 

Teaching and Learning Experience

This text will provide a better teaching and learning experience—for you and your students. Here’s how:

 

  • Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.
  • Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.
  • Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.

"synopsis" may belong to another edition of this title.

From the Back Cover:

This book is for the future entrepreneur who want to understand the critical issues and feasibility of developing a business venture, while developing and extensive business plan.

Topics guide students through every step of the business plan process including feasibility analysis worksheets, creating a sample plan, and presenting a business plan.

MARKET: For entrepreneurs who are looking for guidance with developing effective and compelling business plans.

 

"About this title" may belong to another edition of this title.

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