Analyzing the strategic and tactical brilliance displayed by Sitting Bull in his defeat of Custer at the Battle of Little Big Horn, this provocative book isolates 13 leadership traits needed by managers as they lead their troops today. Devoting a separate chapter to each trait, they show executives how they can utilize the same skills to solve the organizational problems and challenges they now face.
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Stretching a simile, this alarmist book about current American economic problems charges that for lack of "heroic leadership," we face a social and economic disaster comparable to that suffered at Little Bighorn in 1876 by Custer against Sioux Chief Sitting Bull. In farfetched allusions to problems overcome by Sitting Bull, the authors urge politicians, CEOs and public services chiefs to emulate the Sioux leader's qualities--commitment, integrity, courage, statesmanship and vision--qualities successfully employed by executives of the few firms cited here. Murphy and Snell propose three phases of action divided into 13 steps: to restore the nation's confidence, to mobilize its resources and to develop Sitting Bull-like leadership. Murphy is a business consultant; Snell is a book developer and literary agent. 40,000 first printing; $50,000 ad/promo; author tour.
Copyright 1992 Reed Business Information, Inc.
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