Marketing for Hospitality and Tourism

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9780133382129: Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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KOTLER, BOWEN、MAKENS
ISBN 10: 0133382125 ISBN 13: 9780133382129
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Book Description Soft cover. Book Condition: New. Ship out 1-2 business day,Brand new, Free tracking number usually 2-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, item will ship out from either LA or Asia. Bookseller Inventory # ABE-11554738788

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Bowen, John T.; Makens, James C.; Kotler, Philip
Published by Pearson (2013)
ISBN 10: 0133382125 ISBN 13: 9780133382129
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Book Description Pearson, 2013. Paperback. Book Condition: New. book. Bookseller Inventory # 0133382125

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Bowen, John T.; Makens, James C.; Kotler, Philip
Published by Pearson (2013)
ISBN 10: 0133382125 ISBN 13: 9780133382129
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Irish Booksellers
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Kotler, Bowen, Makens*
Published by Pearson Education Heg USA
ISBN 10: 0133382125 ISBN 13: 9780133382129
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Book Description Pearson Education Heg USA. Paperback. Book Condition: New. Brand new book, ships fast from Brisbane bookseller. Marketing for Hospitality & Tourism Pearson International Edition (6th Ed.) by Kotler, Bowen, Makens*. Published by Pearson Education Heg USA. Paperback or softback book. 704 pages. Bookseller Inventory # 9780133382129

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