Marketing for Hospitality and Tourism

ISBN 13: 9780133382129

Marketing for Hospitality and Tourism

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9780133382129: Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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KOTLER, BOWEN、MAKENS
ISBN 10: 0133382125 ISBN 13: 9780133382129
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Published by Pearson
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