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Tourism: The Business of Hospitality and Travel: International Edition - Softcover

 
9780133376944: Tourism: The Business of Hospitality and Travel: International Edition
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Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

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  • PublisherPearson
  • Publication date2013
  • ISBN 10 013337694X
  • ISBN 13 9780133376944
  • BindingPaperback
  • Edition number5
  • Number of pages408

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9780133113532: Tourism: The Business of Hospitality and Travel

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ISBN 10:  ISBN 13:  9780133113532
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