Customer Orientation and Market Action

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9780133286670: Customer Orientation and Market Action

Graduate/executive level consumer behavior and technology text illustrates the importance of understanding customer needs. In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into customer characteristics and needs, and use these insights to improve business decisions.

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In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into consumer characteristics and needs, and use these insights to improve business decisions.

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Book Description Pearson Education (US), United States, 1998. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Graduate/executive level consumer behavior and technology text illustrates the importance of understanding customer needs. In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today s marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into customer characteristics and needs, and use these insights to improve business decisions. Bookseller Inventory # AAV9780133286670

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Book Description Pearson Education (US), United States, 1998. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Graduate/executive level consumer behavior and technology text illustrates the importance of understanding customer needs. In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today s marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into customer characteristics and needs, and use these insights to improve business decisions. Bookseller Inventory # AAV9780133286670

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