Principles of Marketing Plus MyMarketingLab with Pearson Etext -- Access Card Package

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9780133255416: Principles of Marketing Plus MyMarketingLab with Pearson Etext -- Access Card Package

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-- MARKET:

Readers interested in an overview of marketing strategies and techniques.




Learn how to create value and gain loyal customers.

 
Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.

The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.

"synopsis" may belong to another edition of this title.

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Book Description PIE (PS), 2013. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![6272PS PrincipMarketing]. Bookseller Inventory # 978013325541688

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