Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package
Package consists of
0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card --
0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications
"synopsis" may belong to another edition of this title.
Professor Baack is a Consulting Editor for the "Journal of Managerial Issues" and has published in the journal. He has also published in "Human Relations, Journal of High Technology Management Research, Journal of Ministry Marketing and Management, Journal of Management Inquiry, Journal of Customer Service in Marketing, Journal of Professional Services Marketing, Journal of Global Awareness, Journal of Business Ethics, Journal of Euromarketing, Journal of Nonprofit and Public Sector Marketing, "and" "the" Journal of Advertising Research."
Dr. Baack has authored "Organizational Behavior" (Dame), "International Business" (Glencoe/McGraw-Hill), and "Integrated" "Advertising, Promotion, and Marketing Communications ("Prentice Hall, co-author to Kenneth D. Clow). Clow and Baack also wrote the "Concise Encyclopedia of Advertising" (Haworth). Baack and his son Daniel W. Baack recently prepared a series of 10 modules entitled "Ethics Across the Curriculum" for Pearson Custom Publishing. He also published three popular press books in the area of romance/self help.
Baack has been active in the Southwest Academy of Management for many years, serving as its President in 1996. He was nominated for SWAM's Distinguished Educator award in 2007 and 2008. He is married (Pamela) with three children.
"About this title" may belong to another edition of this title.
Book Description Softcover. Condition: New. Brand new book. This is an international edition textbook with identical content as the US version and is usually paperback bound instead of hardcover. We ship all our orders from CA/IL, USA (depending on your address) and NOT from Asia! Buy with confidence from a 5-star US based seller. Choose expedited shipping for superfast delivery with tracking. Seller Inventory # 1774|9780133126242
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0133126242
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0133126242
Book Description Condition: new. Seller Inventory # FrontCover0133126242
Book Description Paperback. Condition: New. Seller Inventory # Abebooks82358
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0133126242
Book Description Softcover. Condition: New. Dust Jacket Condition: No Dust Jacket. Brand New In Shrink Wrap! This is an INSTRUCTOR'S REVIEW COPY!!!!!! 466 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0133126242. ISBN/EAN: 9780133126242. Pictures of this item not already displayed here available upon request. Inventory No: 1561051371. Sixth Edition (Instructor's Review Copy). Seller Inventory # 1561051371
Book Description Condition: New. First Edition. First Edition thus. Integrated Advertising, Promotion, And Marketing Communicati by Kenneth Clow; Donald Baack. ISBN:9780133126242. Collectible item in excellent condition. Seller Inventory # 0133126242