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Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.
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Book Description Pearson Education. Condition: Brand New. Softcover, International Edition. This is an International Edition. Seller Inventory # 44256098
Book Description Pearson, 2013. Condition: New. book. Seller Inventory # M0133113531
Book Description Pearson, 2013. Paperback. Condition: New. NEW TEXTBOOK-SHIPS WITH EMAILED TRACKING. Seller Inventory # Sep18-9780133113532
Book Description Pearson, 2013. Paperback. Condition: New. 5. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0133113531n