Tourism: The Business of Hospitality and Travel

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9780133113532: Tourism: The Business of Hospitality and Travel

Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

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Book Description Pearson Education (US), United States, 2013. Hardback. Book Condition: New. United States ed of 5th revised ed. 274 x 211 mm. Language: English . Brand New Book. Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises. Bookseller Inventory # AAS9780133113532

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Cook D.B.A., Roy A.; Hsu, Cathy J.; Marqua, Joseph J.
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Book Description Pearson Education (US), United States, 2013. Hardback. Book Condition: New. United States ed of 5th revised ed. 274 x 211 mm. Language: English . Brand New Book. Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises. Bookseller Inventory # AAS9780133113532

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Book Description Pearson Education (US). Hardback. Book Condition: new. BRAND NEW, Tourism: The Business of Hospitality and Travel (United States ed of 5th revised ed), Roy A. Cook, Joseph J. Marqua, Cathy H. C. Hsu, Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises. Bookseller Inventory # B9780133113532

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Book Description Prentice Hall, 2013. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective--examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises. Bookseller Inventory # ABE_book_new_0133113531

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Book Description Pearson College Div, 2013. Paperback. Book Condition: Brand New. 5th edition. 432 pages. 10.80x8.30x0.80 inches. In Stock. Bookseller Inventory # z-0133113531

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