Tourism: The Business of Hospitality and Travel

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9780133113532: Tourism: The Business of Hospitality and Travel
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Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

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9781292039503: Pearson New International Edition tourism The Business of Hospitality and Travel

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ISBN 10:  1292039507 ISBN 13:  9781292039503
Publisher: Pearson Education Limited, 2013
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9780133376944: Tourism: The Business of Hospitality and Travel: International Edition

Pearson, 2013
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