Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.
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Book Description Pearson, 2013. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110133113531
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Book Description Pearson College Div, 2013. Paperback. Book Condition: Brand New. 5th edition. 432 pages. 10.80x8.30x0.80 inches. In Stock. Bookseller Inventory # 0133113531
Book Description Pearson. PAPERBACK. Book Condition: New. 0133113531 New US Edition Textbook, Ships with Emailed Tracking from USA. Bookseller Inventory # Z0133113531ZN