Tourism: The Business of Hospitality and Travel

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9780133113532: Tourism: The Business of Hospitality and Travel

Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

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Hsu, Cathy J., Marqua, Joseph J.
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Book Description Pearson Education (US), United States, 2013. Hardback. Book Condition: New. United States ed of 5th revised ed. 274 x 211 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises. Bookseller Inventory # BZV9780133113532

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Book Description Pearson. PAPERBACK. Book Condition: New. 0133113531 BRAND NEW W/FAST SHIPPING! This item is: Tourism: The Business of Hospitality and Travel, 5th Ed., 2014, by Cook, Roy A.^Hsu, Cathy H. C.^Marqua, Joseph J.; FORMAT: Paperback; ISBN: 9780133113532. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO address. To avoid ordering the wrong item, please check your item's ISBN number!. Bookseller Inventory # P9780133113532

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Book Description Pearson Education (US), United States, 2013. Hardback. Book Condition: New. United States ed of 5th revised ed. 274 x 211 mm. Language: English . Brand New Book. Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises. Bookseller Inventory # BZV9780133113532

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Cook, Roy a/ Hsu, Cathy J./ Marqua, Joseph J
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Book Description Pearson College Div, 2013. Paperback. Book Condition: Brand New. 5th edition. 432 pages. 10.80x8.30x0.80 inches. In Stock. Bookseller Inventory # zk0133113531

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