Convention Management and Service: Includes Examination Answer Sheet - Softcover

Astroff, Milton T.; Abbey, James R., Ph.D.

Softcover

ISBN 10: 0133086143 ISBN 13: 9780133086140

Publisher: Educational Institute, 2012

Synopsis

This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.

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About the Educational Institute

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The American Hotel and Lodging Educational Institute (AHLEI) is the premier source for delivering quality hospitality education, training and professional certification that serves the needs of hospitality schools and industries worldwide. The AHLEI meets and exceed its education and training mission by providing materials for all levels of hospitality personnel via: online learning, distance learning courses, videos, seminars, textbooks, and study guides. Professional certificationfrom the AHLEI is the ultimate distinction of professional excellence for the hospitality industry. It certifies and validates competencies in conjunction with academia and industry experts for over 35 positions in the hospitality industry; designations from front-line to general manager, including the prestigious CHA - the Certified Hotel Administrator.

About this edition

• Publisher: Educational Institute
• Publication date: 2012
• ISBN 10: 0133086143
• ISBN 13: 9780133086140
• Binding: Paperback
• Number of pages: 655