Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More

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9780133066272: Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More

This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, and social bookmarking. Get Up to Speed with Online Marketing shows readers how to use each medium to their best effect on a limited marketing budget, if not for free! This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:

  • Create a website
  • Get found on Google
  • Get your email marketing right
  • Create content your market will value with blogs, podcasts, video and images
  • Promote your business with social networking sites such as Facebook, LinkedIn and Twitter
  • Develop a coherent online marketing plan
  • Manage your online marketing workload
  • Measure your results

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Product Description:

ONLINE MARKETING – CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT?

Traditional advertising doesn’t always work these days – and it’s expensive. People screen out TV ads, magazine ads, and billboards. Instead they’re spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that’s online.

This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including:

  • Websites
  • Search engine marketing
  • Email marketing
  • Blogging
  • Podcasts
  • Online video
  • Social networks e.g. Facebook and MySpace
  • Virtual worlds e.g. Second Life
  • Social bookmarking

It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!

From the Back Cover:

START GROWING YOUR BUSINESS TODAY!

If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and increasingly, that’s online.

This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:

·         Create a website

·         Get found on Google

·         Get your email marketing right

·         Create content your market will value with blogs, podcasts, video and images

·         Promote your business with social networking sites such as Facebook, LinkedIn and Twitter

·         Develop a coherent online marketing plan

·         Manage your online marketing workload

·         Measure your results

 

'Not to be part of the social media revolution is to miss out.  Jon Reed really gets it and shows you how to join in.'  Suzanne Moore, Columnist, Mail on Sunday

‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’ Justin Cooke, CEO, Fortune Cookie and Chair, British Interactive Media Association

‘Should be on the desk of anyone wanting to make a success of their online presence.’ Claudio Concha, Head of New Media, Big Lottery Fund

‘If you want to use social media to build your business, [this] straightforward guide will help you figure out where to start.’ Suzanne Kavanagh, Skillset

"About this title" may belong to another edition of this title.

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