START GROWING YOUR BUSINESS TODAY! If you want to grow your business, how do you get the word out about your product or service? By going where your market is-and increasingly, that's online.
This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:
- Create a website
- Get found on Google
- Get your email marketing right
- Create content your market will value with blogs, podcasts, video, and images
- Promote your business with social networking sites such as Facebook, LinkedIn, and Twitter
- Develop a coherent online marketing plan
- Manage your online marketing workload
- Measure your results
"Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in."
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Suzanne Moore, Columnist, Mail on Sunday
"If you want to use social media to build your business, [this] straightforward guide will help you figure out where to start."
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Suzanne Kavanagh, Skillset
Jon Reed is a social media consultant, trainer, lecturer, writer, and blogger. He previously worked in publishing for 10 years, including as publishing director for McGraw-Hill. He runs the following businesses:
- Reed Media (www.reedmedia.eu)--a social media consultancy business, offering social media production and training.
- Small Business Studio (www.smallbusinessstudio.co.uk)--a web design, branding, and marketing agency for start-ups and entrepreneurs.
- Publishing Talk (www.publishingtalk.eu)--a blog and online community of authors and publishers interested in social media, digital publishing, and the future of the industry.
He also blogs about anything else that interests him at www.jonreed.co.uk, and can be found on most social networking sites. Follow him on Twitter at @jonreed or @getuptospeed and find links to him on the other social sites he uses at www.getuptospeed.biz.