Better Business

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9780133059090: Better Business

Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals. "Better Business" offers the business content aspiring professionals need, but in a "better" way. By presenting the material in a stimulating Q&A format, "Better Business" encourages readers to fully engage with the materials and understand rather than memorize key concepts.
0133098796 / 9780133098792 Better Business Plus MyBizLab with Pearson eText -- Access Card Package Package consists of 0133059049 / 9780133059045 Better Business 0133059448 / 9780133059441 MyBizLab with Pearson eText -- Access Card -- for Better Business "

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About the Author:

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.

"About this title" may belong to another edition of this title.

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Michael R. Solomon, Mary Anne Poatsy, Kendall Martin
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