Items related to Advertising Management: United States Edition

Advertising Management: United States Edition - Hardcover

Batra, Rajeev; Aaker, David A.; Myers, John G.

 
9780133057157: Advertising Management: United States Edition
Hardcover
ISBN 10: 0133057151 ISBN 13: 9780133057157
Publisher: Pearson, 1995
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Appropriate for courses in Advertising Management.

The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.

"synopsis" may belong to another edition of this title.

  • PublisherPearson
  • Publication date1995
  • ISBN 10 0133057151
  • ISBN 13 9780133057157
  • BindingHardcover
  • Edition number5
  • Number of pages754
  • Rating

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