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A balanced, holistic approach to understanding business analytics.
This book provides readers with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. Evans also shows readers how to apply basic business analytics tools in a spreadsheet environment, and how to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decisions.
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- PublisherPearson
- Publication date2012
- ISBN 10 0132950618
- ISBN 13 9780132950619
- BindingPaperback
- Edition number1
- Number of pages688
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