Advertising Worldwide

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9780132885980: Advertising Worldwide

Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising, and includes new material on eastern Europe, international media changes, and international advertising campaigns.

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Mooij, Marieke K. de
Published by Prentice Hall College Div (1994)
ISBN 10: 0132885980 ISBN 13: 9780132885980
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Mooij, Marieke K. de
Published by Prentice Hall College Div (1994)
ISBN 10: 0132885980 ISBN 13: 9780132885980
New Paperback Quantity Available: 1
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Book Description Prentice Hall College Div, 1994. Paperback. Book Condition: New. book. Bookseller Inventory # 132885980

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