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Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising, and includes new material on eastern Europe, international media changes, and international advertising campaigns.
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- PublisherPhilip Allan
- Publication date1994
- ISBN 10 0132885980
- ISBN 13 9780132885980
- BindingPaperback
- Edition number2
- Number of pages576
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Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising
Published by
Pearson College Div
(1994)
ISBN 10: 0132885980
ISBN 13: 9780132885980
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Paperback
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Book Description Paperback. Condition: New. New. book. Seller Inventory # D7S9-1-M-0132885980-3
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