Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this winning business model is now showing exceptional promise outside the US as well. Both franchisors and franchisees are beginning to discover immense opportunities to extend operations or build new franchises in emerging markets. Of course, success will depend on their ability to execute – and extending successful franchising operations outside their home markets requires significant new skills, knowledge, and expertise. In Global Franchising Operations Management, the field’s leading expert and author brings together an unprecedented collection of in-depth cases that illuminate the field’s unexplored opportunities, key pitfalls, and proven best practices. Ilan Alon thoroughly covers key challenges from both the franchisor and franchisee perspective, teaching lessons learned by Marks and Spencer, Ruth’s Chris Steakhouse, Athlete’s Foot, Kodak, Sari Organic, and other pioneers. Through these cases, he addresses pivotal issues such as: Should you take your franchise operation global? What unique marketing and demand management challenges will you face in doing so? Do Master Franchisee or Micro-Franchising strategies make sense for you? What are their risks, and can those risks be managed? How can you efficiently manage logistics, supply chains, and operations in unfamiliar markets? Whatever your role or potential role in global franchising operations, this book will be an indispensable resource.
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How to Launch and Run Winning Global Franchise Operations: New Cases and Powerful Lessons from the Field’s #1 Expert
“While much has been published in franchising over the years, this book--for perhaps the first time--recognizes the important role franchising is playing in developing countries and emerging markets around the world. As a franchise consultant for close to 30 years, I found the case studies to be as fascinating as they were informative.”
-Mark C. Siebert, CEO, The iFranchise Group, Inc., www.ifranchisegroup.com
“Groundbreaking, critical information on franchising. A must-read!”
-Dianne H.B. Welsh, Ph.D., Hayes Distinguished Professor of Entrepreneurship, Director of Cross-Disciplinary Programs, The University of North Carolina Greensboro
“Ilan Alon, a superb researcher and scholar on international business and franchising, continues to add significantly to the field in his new publication, Global Franchising Operations Management.”
-Cheryl R. Babcock, CFE, Director, International Institute for Franchise Education (IIFE), H. Wayne Huizenga School of Business & Entrepreneurship; Executive Director, International Society of Franchising
Franchising, already a $740 billion business in the United States, is now experiencing rapid growth worldwide. In this book, the world’s leading expert on global franchising helps companies decide whether to franchise outside the United States, identify their best global opportunities, and understand the unique challenges of franchising in emerging markets and developing countries.
Through multiple case studies, Dr. Ilan Alon and a team of expert contributors offer a panoramic and up-to-date view of franchising around the world. They introduce operations management systems from diverse industries, nations, and regions, presenting both franchisor and franchisee perspectives. The author candidly discusses both successes and failures, identifies key success factors, highlights obstacles, and demonstrates innovative ways to overcome them.
Lessons from these and other pioneers in global franchising:
Ruth’s Chris Steak House
Choosing targets when the stakes are high
The Athlete’s Foot in China
Responding to a fast-shifting marketplace
Marks & Spencer
Using franchising to become a fierce global competitor
San Francisco Coffee House
Bringing American-style franchising to Croatia
Estimating demand in emerging markets
Sari Organik in Indonesia
Profiting from social entrepreneurship and sustainable farming
Ilan Alon, Ph.D., is Cornell Professor of International Business at Rollins College and visiting scholar at Harvard Kennedy School.
Dr. Alon has developed and taught franchising courses in China (Fudan University and China Europe International Business School, CEIBS), Italy (MIB School of Management), Germany (Jacobs University), and India (Integrated Institute for Learning and Management, IILM). He has lectured extensively on franchising in various professional associations, including the International Franchise Association, International Society for Franchising, and the Academy of International Business.
Dr. Alon consulted USAID on franchising development in emerging markets. In Croatia, he aided in the development of the field of franchising through education to bankers, business consultants, and lawyers and provided support for budding home-grown franchisors. He has also consulted multinational companies, such as Duhan (Croatia) and illy (Italy), to develop their franchising systems.
A prolific author on Global Franchising, Dr. Alon’s books include:
Franchising Globally: Innovation, Learning and Imitation
Service Franchising: A Global Perspective
International Franchising in Industrialized Markets: Western and Northern Europe
International Franchising in Industrialized Markets: North America, Pacific Rim and Other Developed Countries
International Franchising in Emerging Markets: China, India, and Other Asian Countries
International Franchising in Emerging Markets: Central and Eastern Europe and Latin America
The Internationalization of US Franchising Systems
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