Part of the "Essence of Management" series, this text adopts a concise, analytical and uniform approach to the key topics of good business practice. It explains the size, scope and characteristics of small business and looks at the motivation and behaviour of those who run them, and the problems and pitfalls that face small firms which are different from those faced by larger, established firms. The authors provide a guide to preparing a business plan, describe sources of finance and start-up strategies, and explain how to manage a small business.
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Book Description Prentice Hall Trade, 1993. Paperback. Book Condition: New. book. Bookseller Inventory # M0132853620