The Essence of Marketing (Essence of Management Series)

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9780132853545: The Essence of Marketing (Essence of Management Series)

A concise book, which summarises the main principles and concepts that an effective manager should be familiar with.

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This volume provides a quick-reference review of the fundamentals of marketing. Looks at the definition of marketing and its implications, the knowledge requirements for effective marketing, the marketing mix (role of product, price, promotion), distribution, sales force and its productivity, marketing planning, organization, and integration. Emphasizes the role and value of marketing in a firm's success and explores the interface between marketing decisions and overall strategy of the firm. For managers, MBA and other students.

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Simon; Majaro
Published by Financial Times Prentice Hall (1993)
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Book Description Pearson Education (US), United States, 1993. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.A concise book, which summarises the main principles and concepts that an effective manager should be familiar with. Bookseller Inventory # AAV9780132853545

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Book Description Pearson Education (US), United States, 1993. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. A concise book, which summarises the main principles and concepts that an effective manager should be familiar with. Bookseller Inventory # AAV9780132853545

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Book Description Pearson Education, 1993. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780132853545

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Book Description Pearson P T R, 1993. Paperback. Book Condition: Brand New. 280 pages. 9.00x5.75x0.75 inches. In Stock. Bookseller Inventory # zk013285354X

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