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Market-Based Management: International Edition - Softcover

 
9780132848169: Market-Based Management: International Edition
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Paperback. Pub Date :2013-07-23 Pages: 576 Language: English Publisher: Pearson Measuring performance and profitability in marketing is becoming more and more important in the business world Best focuses on marketing performance. and profitability. and the role marketing strategies. play in building the profits of a business.This edition further builds on the metrics and analytics focus. while incorporating the rise of technology in marketing.

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Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

"About this title" may belong to another edition of this title.

  • PublisherPearson
  • Publication date2012
  • ISBN 10 0132848163
  • ISBN 13 9780132848169
  • BindingPaperback
  • Edition number6
  • Number of pages576
  • Rating

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9781292020396: Market-Based Management: Pearson New International Edition

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Best, Roger
Published by Pearson Educacion (2011)
ISBN 10: 0132848163 ISBN 13: 9780132848169
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