Designed for managers on short courses, for MBA and other students and for managers and aspiring managers, this book presents concise, analytical information on the key topics of international marketing. The book is based around the 9 Ps - people, process, power, product/service, pricing, publicity/promotion, place of sale/distribution, planning/control and precedents. A chapter is given to each. It leads the reader through a series of scenarios and questions so as to properly challenge managerial thinking. "The Essence of International Marketing" discusses not whether one should enter foreign markets, but when and on what terms. The necessity of international marketing is also discussed in the context of wanting to be globally competitive. Other areas covered include analysis of the main isssues, assessing the likelihood of change, implications that change will bring and how to respond to it. Each chapter ends with a checklist summarizing information provided and questions that need to be answered.
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Book Description Prentice Hall, 1993. Paperback. Book Condition: Good. USED BUT OTHERWISE OF GOOD QUALITY ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Bookseller Inventory # mon0001882003
Book Description Prentice Hall, 1993. Paperback. Book Condition: Used; Very Good. Ships from the UK within 24 hours. Bookseller Inventory # BBI2262232
Book Description Prentice Hall, 1993. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Bookseller Inventory # 3393474
Book Description Prentice Hall, 1993. Paperback. Book Condition: Very Good. *** FAST RELIABLE SERVICE***IN VERY GOOD GENERAL CONDITION*** LITTLE SIGN OF PREVIOUS OWNERSHIP In VERY GOOD condition, with only slight signs of previous ownership. Bookseller Inventory # mon0001599963
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR001837855
Book Description Prentice Hall Trade, 1994. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-006-13-0281100
Book Description New York [u.a.] : Prentice Hall, 1994. 23 cm, Softcover/Paperback, Book Condition: Gut. X, 164 S. : graph. Darst. ; Zustand: Exemplar in gutem Zustand, Markierungen im Text, Ränder und / oder Cover etwas berieben. Text / Sprache: Englisch ; The essence of management series. Literaturverz. S. 149 - 158. - Literaturangaben 2286A ISBN 0132848031 Sprache: Deutsch Gewicht in Gramm: 300. Bookseller Inventory # 25657
Book Description Book Condition: Good. The Essence of International Marketing (The Essence of Management). Bookseller Inventory # SKU0610314
Book Description PEARSON EDUCACION. Book Condition: Muy Bueno / Very Good. Bookseller Inventory # 100000000851931