Designed for managers on short courses, for MBA and other students and for managers and aspiring managers, this book presents concise, analytical information on the key topics of international marketing. The book is based around the 9 Ps - people, process, power, product/service, pricing, publicity/promotion, place of sale/distribution, planning/control and precedents. A chapter is given to each. It leads the reader through a series of scenarios and questions so as to properly challenge managerial thinking. "The Essence of International Marketing" discusses not whether one should enter foreign markets, but when and on what terms. The necessity of international marketing is also discussed in the context of wanting to be globally competitive. Other areas covered include analysis of the main isssues, assessing the likelihood of change, implications that change will bring and how to respond to it. Each chapter ends with a checklist summarizing information provided and questions that need to be answered.
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Book Description Prentice Hall 01/12/1993, 1993. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780132848039
Book Description Prentice Hall, 1993. Paperback. Book Condition: Good. The Essence of International Marketing (The Essence of Management) This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780132848039
Book Description Prentice Hall, 1993. Paperback. Book Condition: Very Good. Sent within 24 hours. Expedited UK delivery available. Bookseller Inventory # BBI2262232
Book Description Prentice Hall Trade. Paperback. Book Condition: As New. This copy appears to be in nearly new condition. Bookseller Inventory # G0132848031I2N00
Book Description Prentice Hall, 1993. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Bookseller Inventory # 3393474
Book Description Prentice Hall, 1993. Paperback. Book Condition: Very Good. The Essence of International Marketing (The Essence of Management) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780132848039
Book Description Prentice Hall, 1994. Softcover. Book Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Edition 1993. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Edition 1993. Ammareal gives back up to 15% of this book's net price to charity organizations. Bookseller Inventory # A-553-214
Book Description New York [u.a.] : Prentice Hall, 1994. 23 cm, Softcover/Paperback, Book Condition: Gut. X, 164 S. : graph. Darst. ; Zustand: Exemplar in gutem Zustand, Markierungen im Text, Ränder und / oder Cover etwas berieben. Text / Sprache: Englisch ; The essence of management series. Literaturverz. S. 149 - 158. - Literaturangaben 2286A ISBN 0132848031 Sprache: Deutsch Gewicht in Gramm: 300. Bookseller Inventory # 25657
Book Description Prentice Hall Trade, 1994. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-006-13-0281100
Book Description Prentice Hall Trade, 1994. Paperback. Book Condition: Very Good. Very good. Bookseller Inventory # HH-006-13-0281100