The Essence of Business Economics (The Essence of Management)

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9780132847612: The Essence of Business Economics (The Essence of Management)

This book provides a detailed but concise review of business economics, emphasising practical applications. It looks at pricing policy, costs of production, managerial behaviour, and goals and competition. It also includes an analysis of the impact of government on businesses today.

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Helps managers and students understand the economic environment they're working in -- so they can take advantage of it.This book focuses on the nature of consumer demand and the cost of production within different types of competitive markets. It reviews the various management objectives a business might pursue, and their differing implications. It considers pricing and investment strategies; labor markets, the relationship of the enterprise to government; and the basics of economic forecasting. It also provides significant new coverage of international business economics.All non-financial managers and business students.

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Joseph G. Nellis, David Parker
Published by Prentice Hall Trade (1993)
ISBN 10: 0132847612 ISBN 13: 9780132847612
New Paperback Quantity Available: 1

Book Description Prentice Hall Trade, 1993. Paperback. Book Condition: New. Bookseller Inventory # DADAX0132847612

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