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E-Marketing: International Edition - Softcover

 
9780132806466: E-Marketing: International Edition
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Traditional marketing coverage with an e-marketing twist.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.

The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

"synopsis" may belong to another edition of this title.

  • PublisherPearson
  • Publication date2011
  • ISBN 10 0132806460
  • ISBN 13 9780132806466
  • BindingPaperback
  • Edition number6
  • Number of pages448
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9780132147552: E-Marketing

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