Environmental Management and Marketing: Lessons in Green Excellence

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9780132764520: Environmental Management and Marketing: Lessons in Green Excellence

This volume looks at the impact of environmental consciousnes on a firm's activities. It describes the ecological challenge for management, and promotes the idea and role of the environemntally conscious manager. The book describes the pressures on a business to take a more ecologically responsible attitude to all its activities (governmental, legal consumer, lobby groups etc) and illustrates this with numerous examples from international and multinational companies in manufacturing, service and consumer industries. It describes the financing and promotion of environmental investments and gives useful resource lists of organizations, companies with good practice. It also looks at the response from major companies to a strong consumer and industry demand for environmentally friendly products. The pace of "greening" industry is accelerating dramatically, and many comapnies are changing their strategy towards environmental issues. Recent developments in management show a "greening" in Europe and North America. These strategic shifts affect all the business functions - marketing, production, R&D, public relations, finance, logistics and personnel.

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Hopfenbeck, Waldemar
Published by Prentice Hall (1993)
ISBN 10: 0132764520 ISBN 13: 9780132764520
New Hardcover Quantity Available: 1
Irish Booksellers
(Rumford, ME, U.S.A.)

Book Description Prentice Hall, 1993. Hardcover. Book Condition: New. book. Bookseller Inventory # 132764520

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