Gary Armstrong; Philip Kotler Marketing

ISBN 13: 9780132744034

Marketing

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9780132744034: Marketing

Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

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Product Description:

This best-selling, brief text introduces marketing through the lens of creating value for customers.

 

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value?creating it and capturing it?drives every effective marketing strategy.

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Armstrong, Gary; Kotler, Philip
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