Global Marketing

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9780132719155: Global Marketing

The excitement, challenges, and controversies of global marketing.

 

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

 

The seventh edition examines the effect of the global financial crisis on global marketing strategy.

"synopsis" may belong to another edition of this title.

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Global Marketing For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. Full description

"About this title" may belong to another edition of this title.

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